IMRSN | Urban Immersion Trips.

This was a minor rebranding project I completed while employed at City on a Hill Milwaukee. Their Rethink Missions program was undergoing an intense refresh, and the visuals needed to match the internal changes. The goal for this project was to create a visual identity with logos and colors that could match the punchy, vibrant energy of a much younger audience. I wanted to better reflect the curriculum focused on serving central city Milwaukee, and it’s versatility allows for a timeless approach in application.